What is the Google Penguin Update?
Google has been the leading search engine for years and have been combating spammers and irrelevant web content so that users can get the most relevant links every time they do a search on the Google search page and the latest algorithm, known as the Google Penguin Update, is meant to further cement this mission.
Google already launched their Panda update that actually calculates how much time a user spends on a page and connects this to the quality of the content and its relation to the keywords and the new Penguin algorithm is a build up on this but it focuses more on web spamming. Web spamming is not to be confused with white hat SEO techniques and over-optimization where a web owner uses all of the legal tips and tricks to get a higher page rank. Web spamming is when you create duplicate content and when you use irrelevant link schemes with negative web neighborhood that disrupts content and good flow.
The bottom line is if you violate the terms of Google’s Webmaster Guidelines you’ll see your pages get penalized and will receive a lower page rank. The more you continue to do so with these techniques your page will eventually be wiped off the page ranks and you’ll be on the bottom of the list.
Some websites that were penalized were not conducting any real negative scheme and Google understands this. The algorithm is not perfect yet and there is a very thin line between web spamming and over optimization. To recover from the penalties it is best to form relative links with other web sites that continuously post new, original content.
You should also constantly create new original content that is relevant to the keywords you focus on and to avoid posting too many links on the page and stuffing it with advertisements. By focusing on quality instead of numbers you’ll be clear of the penalties that the Google Penguin Update dishes out.
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